IDENTITY & PACKAGING DESIGN
Client Profile: DiJulio Brand features a new line of authentic Italian pastas with a strong emphasis on quality and family,
Objective: The creative brief called for an emphasis on authenticity and deeply rooted Italian heritage. The logo would be used on packaging for a variety of organic pastas, sold at local grocery outlets.
Target Audience: Italian cuisine lovers.
Solution: I chose to create a handmade signature look with an organic flow and just a touch of Italy.
Result: The client was very pleased with the final solution.
DiJulio Brand label concept featuring DiJulio family photo and hand-drawn illustrations.
Mockups of DiJulio Brand label concepts on virtual packaging.