![](https://cdn.myportfolio.com/5f40f7f3af181a91f614aa35298ee7cb/369875ac5244c909527c622b_rw_1200.jpg?h=5bb3c7ee1fb526d168ae18dd98175c9c)
Emblem Design
Client Profile: Pete’s Perfect Toffee is a local candymaker in the Seattle area.
Objective: Pete needed a Brand Identity that would give him a unique look in the highly competitive candy market. In addition to local Farmers Markets, Pete’s Perfect Toffee planned to break into the Grocery Market and Online Retailers.
Target Audience: Candy lovers everywhere.
Solution: With a strong emphasis on a crafted, “Hand Made” look, the above logo was created. “Toffee” is bold, just like the many flavors of Pete’s product.
Result: The client was very pleased with the final design, and has welcomed very positive feedback from his customers. This solution also made a perfect compliment to his gold foil packaging label.
![](https://cdn.myportfolio.com/5f40f7f3af181a91f614aa35298ee7cb/63b27725-0bf2-4fb6-aa25-4a0287e38cf4_rw_1200.jpg?h=c0e55cc001bb29300cef5fcbe4d74ae5)
Gold Foil Labels for Pete's Perfect Toffee.
![](https://cdn.myportfolio.com/5f40f7f3af181a91f614aa35298ee7cb/3f2a1b59-01ed-4db6-9640-9624034ef36a_rw_1200.jpg?h=a0bf8688bd5bbb3887008d59048026d5)
Pete's Perfect Toffee Tr-Fold Brochure Design.
![](https://cdn.myportfolio.com/5f40f7f3af181a91f614aa35298ee7cb/72f69818-3f1e-4085-85b1-5d38fad7ef7d_rw_1200.jpg?h=280d376af9800b70c5356206721c7a89)