Client Profile: Pete’s Perfect Toffee is a local candymaker in the Seattle area.
Objective: Pete needed a Brand Identity that would give him a unique look in the highly competitive candy market. In addition to local Farmers Markets, Pete’s Perfect Toffee planned to break into the Grocery Market and Online Retailers.
Target Audience: Candy lovers everywhere.
Solution: With a strong emphasis on a crafted, “Hand Made” look, the above logo was created. “Toffee” is bold, just like the many flavors of Pete’s product.
Result: The client was very pleased with the final design, and has welcomed very positive feedback from his customers. This solution also made a perfect compliment to his gold foil packaging label.
Gold Foil Labels for Pete's Perfect Toffee.
Pete's Perfect Toffee Tr-Fold Brochure Design.