IDENTITY & PACKAGE DESIGN
Client Profile: The HR Project celebrates the life and legacy of Howard Roberts - or “HR” - the legendary Hollywood studio guitar session player, known as “The Most Frequently Heard Guitar Player in the World.”
Objective: The objective was to create the Branding and Packaging for a CD and DVD to be released in 2015. First off, I worked to create a Brand Identity. From that point, CD and DVD Packaging was needed for the end product. Additional items like Tee Shirts and Event Posters would follow. In addition to print graphics, I produced the HR Project Trailer and designed the website to sell CD's, DVD's and merchandise - and most importantly to showcase HR's story and life's work.
Target Audience: Howard Roberts fans and Jazz Guitar enthusiasts worldwide.
Solution: I had the honor and privilege of branding the project, as well as designing the CD and DVD packaging. Based upon market research, I chose a sophisticated yet classic look and feel to reflect audience taste.
Result: The client was very pleased with the final product, and so were the fans! It was brought to our attention on several occasions how long people have waited to hear the story of this incredibly influential music pioneer.